You’re going to want to think about packaging differently if the product is going to be sold online and shipped than if it’s going to need to stand out from the competition on a big-box store shelf. How are people buying the product?Īre they purchasing it in a supermarket? A small boutique? Online? Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury. Products for older adults may need larger text. Is the product supposed to be used by men, women or both? Is it for children or adults? Is it geared towards people who are environmentally conscious? To those on a budget or with lots of disposable income?Ī product’s packaging should appeal to its ideal consumer it’s important to know who that consumer is before you start the design process. Something that is large or with odd dimensions, on the other hand, may require a custom packaging solution instead of an out-of-the-box box. For example, a delicate product will require more secure packaging. This question is going to help you determine if there are any logistical musts for your product packaging. What are you selling? How big is it? What materials is it made of? Is it delicate? Not a trick question this should be an easy one. Let’s look at these a little bit more in-depth: by Martis Lupus 1. There are three questions you must have the answer to before you start designing the packaging for a product: Packaging design terms you should know (glossary).The packaging design process in 7 steps.This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. The ultimate guide to product packagingīy completing this form, you agree to our Terms of Service and Privacy Policy.
#Font box design how to#
In the Ultimate Guide to Product Packaging Design, we look at how to get your packaging to tell the story you want.
All of these details help us understand what the enclosed product is for, how it should be used, who should use it, and maybe most importantly if we should buy a product or not. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). Like any good design, packaging tells a story. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container. So what is product packaging? Product packaging design refers to the creation of the exterior of a product. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important!
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